Etsy Wholesale

NYNOW Trade Show, 
Javits Center, New York, NY

WORKSHOP designed, produced, and managed a 1000 sqft pavilion built to introduce retailers to the Etsy Wholesale brand. Using our custom, modular pegboard display structure, the pavilion housed twenty individual sellers as well as a lounge for Etsy staff to sign-up new users. The structure of the pavilion was like Etsy itself; a platform that provides a uniform infrastructure flexible and simple enough to highlight the unique qualities of every seller and his/her products. In addition, the display can be reused and re-configured for smaller events and trade shows.



  • Art Direction
  • Environmental Design
  • Fabrication Oversight
  • Merchandising and Styling
  • Budget Management
  • Vendor Management
  • Union Labor Management
  • Installation and Breakdown
  • Onsite Event Management

Photos by Laura Pardo