Etsy Holiday Shop

SoHo, New York, NY

From concept and location to layout and programming, we proudly built and managed an expert team to produce Etsy's first ever physical retail space, the Etsy Holiday Shop. For ten days in 2012, the shop had 20 thousand visitors for shopping, hands-on workshops, live demonstrations, concerts, talks, drinks, and other activities. Over 300 SKUs were on sale from a centralized retail platform an more than 50% of the customers who purchased items were new to Etsy. The design embodied the magic of the Etsy brand while simultaneously exposing the high quality of sellers' products. Wreath making, cookie baking, cocktail shaking, staff laughing, hair clipping, and choir singing all contributed to the unique look and feel of the Shop and its success in fostering personal connections to the brand. Read what Etsy had to say about it. 



  • Experience Concept and Design
  • Environmental Design
  • Art Direction
  • Store Layout
  • Fixture Design
  • Signage
  • Merchandising
  • Budget Management
  • Vendor Management
  • Freelance Team Hiring
  • Retail Staff Management
  • General Retail Management
  • Program Development
  • Food & Beverage Selection and Management
  • Location Scouting
  • Venue Management
  • Installation and Breakdown

Photos by Sara Kerens