Etsy Wholesale
NYNOW Trade Show,
Javits Center, New York, NY
WORKSHOP designed, produced, and managed a 1000 sqft pavilion built to introduce retailers to the Etsy Wholesale brand. Using our custom, modular pegboard display structure, the pavilion housed twenty individual sellers as well as a lounge for Etsy staff to sign-up new users. The structure of the pavilion was like Etsy itself; a platform that provides a uniform infrastructure flexible and simple enough to highlight the unique qualities of every seller and his/her products. In addition, the display can be reused and re-configured for smaller events and trade shows.
WORKSHOP'S ROLE
- Art Direction
- Environmental Design
- Fabrication Oversight
- Merchandising and Styling
- Budget Management
- Vendor Management
- Union Labor Management
- Installation and Breakdown
- Onsite Event Management
