Brooklyn Beta

Invisible Dog / Duggal Greenhouse
Brooklyn, NY

If you attended, you know already, Brooklyn Beta is not your typical web conference. Willing to take risks, the founders used inventiveness, joy, and generosity to create a singular conference experience. The attendees and speakers were kind, talented, inspiring, and fun. WORKSHOP's job was to bring the spirit of this community to the design, production, and operation of the event. Whether in its 150 or 1500 person incarnation, we focused on details that exemplified our care and concern for every guest. Individually written bios on attendee badges, handmade sponsor pennants and pillows, table upon table of pies & cakes & ice cream & whiskey, and kick-ass dance parties are just a few ways we grew the love over the years.

 

WORKSHOP'S ROLE

  • Creative Strategy
  • Art Direction
  • Environmental Design
  • Collateral Design
  • Location Scouting
  • Signage and Wayfinding
  • Food & Beverage Selection and Management
  • Budget Management
  • Vendor Management
  • Venue Management
  • Staff Management
  • Onsite Event Management
  • Permits and Insurance Procurement
  • Installation and Breakdown

Photos by Steve McFarland and Sara Kerens