Southridge LLC
Southridge LLC is a diversified financial holding company dedicated to providing a full spectrum of innovative solutions to meet the needs of their diverse group of clients.
Recently, Southridge redefined the structure of its company, and to better deliver the products and services their clients wanted, they looked to WORKSHOP to recreated the brand to better reflect their capabilities and offerings.
Identity Design
The Southridge logo was created with the company's specific three-part structure in mind, though it is abstract enough to grow with the company and allow stakeholders to bring new and enhanced meaning.
Individual business segments of Fund Management and Financial services are represented in the accent blue and green bars of the mark. The overlapping primary blue bars symbolize the overarching LLC. These bars are central, up front, and share the color with the company name. All bars are integrated and in supporting positions to one another. Together, the units equate to more than the sum of their parts, and the perimeter of the bars form a square symbolizing solidarity and symmetry.
Also critical was the creation of an information graphic laying out Southridge's structure and how it's designed to provide services and support to a variety of client types.
Website Design
The Southridge website was designed to fulfill their promise of enhanced, integrated services. It provides users a central hub for understanding the full scope of Southridge's capabilities as well as accessing their investments records. The site's consistent look and messaging extends brand awareness to current and potential stakeholders.
Capabilities Brochure
A concise presentation of Southridge's story, imagery from nature is used to convey intuitive, self-sustaining systems and allude to a sense of peace of mind. As Southridge's front-line marketing piece, this brochure quickly and effectively speaks to who they are and the uniqueness of their approach.
Stationery Design
The Southridge stationery system distinguishes the three company segments by using one of three colors to represent each. Uniform structure and styling connect them all under the same brand.
Previous Identity
Prior to the redesign, the Southridge identity was "going for the gold."
