Lucky So and So

The idea for Lucky So and So emerged from Jessi’s insatiable color addiction and her love of thrift shopping. After years of curation her closet was bursting at the seams with unique items that were calling out to be shared with the rest of the world. While much of Lucky So and So is about Jessi’s vibrant outfits, the overriding themes are of her love of color and love of life.

Website

Aside from Jessi in real life, the blog is the primary face of Lucky So and So. It was designed, developed and is maintained by WORKSHOP. Visit the site.

Many of the details of the site reflect Jessi’s unique style. For example, her tendency to dress in multiple colors at once made a rainbow tag necessary.

The site features photography art directed by WORKSHOP and shot by a variety of friends.